The Cautionary Tales of Struwwelpeter by Percival x Sophy Hollington

Our friends Percival have teamed up with Brighton based artist and illustrator, Sophy Hollington.

Not being one to cut corners, her work takes the form of relief prints, created using the lengthy process of lino-cutting. Her personal work tackles themes from meteoric folklore to alchemical symbolism and she’s interested in wrangling the most out-there ideas to make them totally tangible.

This collaboration takes on the cautionary tales of Struwwelpeter. Classic cautionary tales feel like a prevalent theme after this past year. Der Struwwelpeter is an 1845 German children’s book by Heinrich Hoffmann. It comprises ten illustrated and rhymed stories, mostly about children. Each has a clear moral that demonstrates the disastrous consequences of misbehaviour in an exaggerated way. The title of the first story provides the title of the whole book.

Sophie has produced a hand-carved linocut, which will then be embroidered and screen printed on our 220-gram cotton jersey all in London.

Want to own something a little different this summer? Look no further.

Available – Thursday 22nd April exclusively at

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