Spotlight Feature: Admiral Sporting Goods Co

Admiral Sporting Goods is a new premium menswear line from legendary sportswear brand Admiral. Prior to its pioneering design work in football, Admiral spent half a century supplying quality sporting items to the military, athletes, and educational establishment from their base in Wigston, Leicestershire.

In the spirit of this, the first Admiral Sporting Goods Co. collection takes its inspiration from pre-1966 sportswear and updates them for modern sensibilities, embracing 21st century garment dyeing techniques and state-of-the-art fabrication.

Each garment in the range is made in a hand-picked factory, with the majority coming from a factory in Portugal which works with premium contemporary brands.

Composed of heavyweight loopback cotton hoodies, authentic V-notch sweatshirts, cut and sew t-shirts, an indigo-dyed training shirt and various accessories, each of the pieces in this inaugural collection blend the craftsmanship of the past with the manufacturing expertise of the future. With a heritage in making garments specifically for sporting pursuits for well over 100 years, Admiral acknowledges that sportswear is now also a key part of the menswear landscape.

One item that has particularly caught our eye here at Casual Cultures is the Beaumont Training Shirt. Made of 300gsm cotton, each piece is individually dyed to ensure each one is truly unique. With its natural Indigo colouring and concealed chest pocket – we are huge fans, and believe it is the stand out piece from the AW20 look book.

Find out more at

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